TEXT = 'That''s right!'            !Only apostrophes as delimiters. Doubling required.
      TEXT = "That's right!"             !Chose quotes, so that apostrophes may be used freely.
      TEXT = "He said ""That's right!""" !Give in, and use quotes for a "quoted string" source style.
      TEXT = 'He said "That''s right!"'  !Though one may dabble in inconsistency.
      TEXT = 23HHe said "That's right!"  !Some later compilers allowed Hollerith to escape from FORMAT.